Whether users respond positively, and competitors follow Bumble’s brave lead, remains to be seen. Herd hopes Snooze will inspire others to prioritize wellness and take time for their mental health. I was uncomfortable at first, which only validated why I needed to take a break, but then after a few days I felt great and far more present.” Note: Unfortunately the source to the video and/or image which once was displayed here has since been removed by the authors for an unknown reason. Your existing matches will be able to see that you’re away and that you’re unplugged right now, but will be back soon. As a result, I turned off all social media for 3 weeks and it was eye-opening. Decem11 0 What do Bumble matches see when you snooze indefinitely Going into Snooze mode will make your profile invisible, and you won’t appear in the swipe carousel. “I was missing out on what was happening right next to me just to scroll through endless images of other people’s lives. “I too found myself getting lost in social media when I should have been more present in the moment,” she explained. It’s become the new pastime and the impact can be devastating, especially for young women.”Īccording to Forbes, it’s a mission Herd takes personally. There’s no denying the data we are all spending too much time on our smartphones and too much time on social media. “This is about investing in our users and their wellbeing, and that will always trump metrics and bottom line. Herd is confident that Bumble won’t see a dip in engagement metrics as a result. While mental health advocates will find much to love in Bumble’s encouragement of healthy tech habits, competitors are bound to question the wisdom of advocating for less consumer attachment to one’s product. Users may also choose from a selection statuses explaining their absence, including “traveling,” “focusing on work,” “on a digital detox,” or “prioritizing myself.” A message that reads “unplugged right now, but will be back soon” lets existing matches know that the feature has been enabled. Users may choose to pause their profiles for 24 hours, 72 hours, a week, or indefinitely. Snooze mode is easily turned on in Bumble’s settings. "It's time to encourage users to focus on themselves and mental health and take care of themselves and not feel trapped in this warp of a never-ending stream of social connection," Herd told the TechCrunch Disrupt conference. I panicked and went into snooze mode and am trying to figure out what happened to that swipe. I was swiping fast and didn’t realize until too late. ago I accidentally swiped the person I’m seeing’s sister. According to company CEO Whitney Wolfe Herd, the feature is designed to help daters curb social media obsession and take a digital detox without missing out on potential matches. Bumble Dating app Dating Relationships Family and Relationships 3 comments Best cafeconlechechica 3 yr. We aren’t scared of damaging our bottom line.Tech companies traditionally work to keep consumers addicted to their devices, but one dating service is taking the unusual approach of encouraging users to set down their smartphones.īumble’s latest innovation is a “Snooze” mode that lets singles pause their activity on the app. If we’re sitting in a classroom of 10 social media giants, we’re willing to stand up first,” Wolfe Herd said. “We want to be the ones that are willing to stand up and raise our hands when maybe nobody else will. If more traditional social platforms take note-although Bumble does have an advantage in trying this out as a private company-it could get a lot easier to take a breather from Twitter or Instagram. Wolfe Herd herself recently took a three-week social media break that she talks about in Bumble’s snooze announcement.īumble likes to emphasize its values as a company. The snooze feature halts all activity on the app instead of just new matches and doesn’t run the risk of losing existing matches, like deleting the app does.īumble is encouraging users to activate the snooze feature if they’re traveling and want to focus on new experiences, if they’re up against a deadline at work, or if they need a digital detox. Sign up: Click here to subscribe to the Broadsheet, Fortune’s daily newsletter on the world’s most powerful women.
The four-year-old dating app also had an option for users to hide their public profiles, preventing them from appearing for new potential matches but keeping their current conversations alive. Users would temporarily delete the app or turn off notifications and write in their bio that they were taking a break but would be back. Bumble took inspiration after noticing that users were hacking the system to make their own version of a snooze function.
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